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With WhatsApp Business API (the paid version), you can do much more with auto reply. On top of creating template messages, you can also define the scenarios or keywords in which certain pre-set template messages are automatically triggered, also called autoresponders. This allows you to send relevant automated messages on WhatsApp and create value for your customers beyond office hours. WhatsApp Business automated messages can be a great additional tool for your Marketing, Sale or Support team – you can use the service for whatever you need it for.
WhatsApp auto reply allows you to set up auto-triggered messages to lessen the workload and hence save cost. For example, create away messages to inform your customers instantly that you’re OOO and let them know when you can get back to them.
You can set up an automated greeting message on WhatsApp for your first-time customers so that you can engage with them without being awkward. Apart from sending automated replies when your customer approaches you, you can also utilize this function to contact customers that have not been in touch with you over the past 14 days to reheat the leads. These automated messages on WhatsApp can have a better opening rate, comparing to email marketing campaigns.